Using Brand Architecture to Showcase Who You Really Are: The APEX Branding Workshop
Brand Architecture: The Difference Between a Good Brand and a Great Brand Most brands have yet to discover their own voice and lack formal brand architecture. Without a unique, recognizable branding approach, your products and services will get lost in the crowd, no matter how excellent they may be.
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Why a Recycling Program Will Improve Your Brand
Like any consumer-driven industry, success in the cannabis industry is dependent on being aware of what consumers demand and delivering on that. Today’s cannabis customers are both health-conscious and environmentally- conscious. Unlike some other industries, they don’t buy products based on price or reputation alone. As self-educated and socially-aware individuals,
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5 Ways to Elevate Your Online Cannabis Content
It's no secret that the cannabis industry is booming. The global marijuana market is projected to reach 146.6 billion USD by 2025. Luckily for business owners, there's no better time for this boom than the digital advertising age. Cannabis businesses have the vast world of internet marketing tools at
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Cannabis Packaging Trends for 2020
Cannabis companies have a significant opportunity to connect with customers by differentiating themselves in a market that’s seeing competition increase by the day. Any good marketer knows that as important as a product’s quality is to its long-term success, its packaging can make all the difference in what people
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Five Great Strategies for Sustainable Marijuana Packaging
Eco-friendly marijuana packaging is an important consideration for businesses in any industry. According to a 2014 poll taken by the Nielsen Global Survey on Corporate Social Responsibility, over half of online consumers were willing to pay more for products and services from companies that are committed to positive environmental impact.
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Why You Need a Cannabis Content Marketing Strategy
There’s no argument about it: a solid content marketing strategy is still the best way to promote cannabis businesses. So, we find it surprising that many cannabis businesses still tend to neglect the content on their websites. They usually lack content, have content that optimized properly, or content that targets
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Cannabis SEO Do’s and Don’ts
Part 2: Cannabis SEO In our last installment, we discussed the dos and don’ts of cannabis content. This week, we’ll have a look at some tips for improving your cannabis SEO strategies. Again, the cannabis industry has very unique needs when it comes to online marketing. These need to be
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Cannabis Content Do’s and Don’ts
Part 1: Cannabis Content Cannabis Content and SEO are the bedrock, the foundation of digital marketing. They work hand in hand to help businesses drive traffic, increase search rankings, and capture audiences. In the cannabis industry, these are especially important, especially given the strictness of regulations on the internet. Cannabis
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Hemp Packaging: Sustainable & Stylish Solutions
As the cannabis industry grows, people are looking for more and more applications of the cannabis plant. One very interesting and promising development we’re seeing is the application of hemp materials to cannabis products. Hemp has been around for centuries and has been used for many purposes as a textile.
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Cannabis Logo Themes You Can Incorporate Immediately
The best cannabis logos are an artful blend of words, colors, shapes, and symbols. When put together, all these elements create a memorable visual image that helps make a brand beautiful and memorable. Cannabis logos are also a way for your company to express its mission, values, and goals in
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Cannabis Packaging: Environmental Awareness Tips
Today’s buyer is highly conscious, self-educated, and opinionated when it comes to cannabis packaging. They know how to research products, listen to company’s mission statements, and see if a brand’s values square with their own. Many of today’s cannabis consumers are health-conscious, socially aware, and able to select products based
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