CBD Brand Architecture

Our APEX CBD Branding Workshop is an in-depth, fully customized half-day to a full-day workshop designed to help you uncover your company’s unique cannabis message and origin story. We guide you through a tailor-crafted, hands-on workshop to help discover and refine the message that best resonates with your target audience.

Case Study: CannaPride

From food service to community service

CannaPride is  a LGBTQ women-owned, CBD product company. Their goal is to bring together their deep knowledge and joyful experience of the benefits of CBD products to the amazing LGBTQ community they are blessed to be a part of.  Having been employed in food service, they have a grass roots appreciation for hard work, but needed help marketing their new company. Their goal for the APEX Workshop was to clarify their message and expand their reach so they could share how CBD has changed their lives. As a result of the APEX workshop, CannaPride now has an authentic and genuine message with a visual brand that appeals to their ideal customers.


Origin story + Branding

CannaPride knew what they wanted to say; they just didn’t know the right way to say it.

Both co-founders, Tara and Kayla, had personally used CBD to help manage symptoms, reduce use of pills while avoiding some of their side-effects, long term impact and the possibility of dependencies. When Tara and Kayla fell in love and got married, they decided to move to California and purse their dream of sharing the CBD products they have learned to rely on with the LGBTQ community.

With the company direction and messaging clarified, we refreshed the logo, created their print collateral and trade show display.



Their old logo was fun and retro with the Pride rainbow colors but it was more suited to a vintage head shop then the new CBD market they were entering in California. The final result was modern and symbolic while being directly attached to their story. A tilted square rests comfortably in a circle with the 7 colors of the spectrum creating a prism effect.

Trade Show Display

The printed materials and packaging for your products should create enthusiastic customers and brand ambassadors. For the CannaPride logo we took their old-school sticker and gave it a more professional look more appropriate for the new market.


With the APEX origin story baked in at the start, the rest of the campaign flows organically from you to your customers. The CannaPride campaign included:

  • APEX Branding Cannabis Workshop
  • Branding
  • Content
  • Business Cards
  • Trade Show Display


“4Blooms’ guidance and experience made our launch more successful and we highly recommend their services.”

“As a brand new cannabis company, we didn’t have a big budget to launch our new company but we knew we needed help. We didn’t even know what help we needed! We found 4Blooms.Guru and felt they really understood cannabis start-ups and we hoped for the best.

Their APEX Branding Workshop helped us articulate our mission, our audience and helped inform our new logo which perfectly captures who we are as a brand. It’s a big relief to have our bios done and our origin story resonates with us AND our customers.

4Blooms’ guidance and experience made our launch more successful and we highly recommend their services for any cannabis company looking to grow their brand. We couldn’t be happier with their whole process.”

-Tara and Kayla, Co-Founders of CannaPride

Cannapride CEO


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“Once I met Tara & Kayla I knew exactly how we wanted to express who they were through the logo, then everything else flowed organically from that frame of reference.” – Susan Rust, CEO, 4Blooms.Guru