The times, they sure are a-changin’— even in professional sports, where players may soon be able to frequent medicinal cannabis dispensaries like many of their fellow athletes.

Right now, at this moment, about 6 in 10 Americans support cannabis, according to a poll conducted by the Pew Research Center, a highly respected national public opinion firm.

Here are the facts:

  • 61 percent of respondents said the substance should be legal
  • That is slightly more than 57 percent, a year ago
  • The increase reflects a steady uptick in support for the green rush and cannabis legalization in the past decade

Bottom line: The percentage of Americans who favor legalizing cannabis has doubled since 2000.

Support for Cannabis Legalization Highest Among Millennials

Support for cannabis legalization is the highest among Millennials, at 70 percent. They are followed by Gen Xers, 66 percent of whom support legalization of cannabis, then Baby Boomers at 56 percent.

Though Pew Research Center is strictly non-partisan, the poll included a break-out by political party, as follows:

  • Democrats: nearly 7 in 10 support legalizing cannabis
  • Independents: 65 percent in favor
  • Republicans: 43 percent in favor

A majority of Republicans under the age of 40 support cannabis legalization — 62 percent are in favor compared to 38 percent against . Republicans ages 40 to 65 are almost evenly divided — 48 percent favor legalization and 49 percent don’t.

The findings were released Jan. 5, 2018, a day after U.S. Attorney General Jeff Sessions moved to rescind a policy that gave states wiggle room to legalize recreational cannabis use.

Pew’s telephone survey of 1,504 adults was conducted in October 2017.

As support for cannabis legalization continues to grow, cannabis businesses need to be ready to direct their efforts to new customers. Now is the best time to ramp up your promotional efforts with cannabis marketing and SEO. Contact us today at 4Blooms for cannabis marketing, business and legal consulting, and other important services.

64 Percent Of Gallup Respondents Support Legalization of Cannabis

In another national poll, also conducted by Gallup in October, 64 percent of respondents supported cannabis legalization, including more than half of Republicans polled.

The percentage of Gallup respondents who support cannabis legalization has gone up since 2012, when 48 percent of those polled said they supported such a move.

Which brings up the important question: Why the shift?

According to Pew, when asked why they favor or oppose legalizing cannabis, those opposed voiced a common theme: the perceived danger posed by cannabis. In their view, cannabis is a dangerous drug, one that inflicts damage on people and society.

By contrast, the most frequently cited reasons for supporting the legalization of cannabis were its medicinal benefits (41%) and the belief that the substance is no worse than other drugs (36%) or alcohol and cigarettes. Stigmas will continue to shift and eventually erode as people educate themselves more on the benefits and applications of cannabis.

Meanwhile, the debate and legislative shifts by legal and political forces rages on.

Consumers and buyers are ready for the incoming green rush. Are you? Get in touch with us now at 4Blooms, and let’s talk about the perfect marketing campaign for your cannabis business.