Your cannabis logo truly matters, but many companies fail to give it the attention it deserves. Even for less competitive industries, strategic branding is crucial. Want more from the booming recreational cannabis market? In order to do so, it’s important to have a brand and logo that is attractive, memorable, and helps to retain and reproduce additional customers.
Competition in this industry is fierce, and it will only continue to increase. You need to set your cannabis brand up for success by building a brand logo that represents you and sets you apart from your competitors. Here’s how to do it:
Think of Your Cannabis Brand as a Person
When building up your cannabis brand, you’ll want to envision the brand as a person or human being. Each person has a unique life story, origin, background, beliefs, and values. This is the same for company brands. Every brand has a unique story as to how and why it was created, and what purpose it serves.
Perhaps more importantly, every brand stands for (or should) a specific mission and purpose. No two people have the same exact goal in life; each one of us brings something new to the table. In the same way, no two cannabis companies are the same, even though they might sell similar products like vape cartridges or CBD gummies.
The idea here is to highlight the aspects that makes your company, its brand and corresponding logo shine above the rest of the crowd.
To make things even more literal, your company’s web content, social media posts, and other online activity should serve to humanize your brand. Show the face of your company, let people know what you’re up to in the community and in the world, and let your unique colors shine. That’s what makes brands memorable!
Use Your Cannabis Logo and Brand to Forge Long-Term Relationships
While the growth and expansion in the cannabis industry is exciting, we’re already seeing many competitors drop out and fall along the wayside. The problem here is that many such companies were not thinking for the long-term. For instance, packaging regulations put a sting in many brands that weren’t able to keep up with California’s rapidly-changing compliance and legal structures. That’s just one issue of concern.
Speaking of long-term relationships, a company rebrand can sometimes be both a blessing and a curse. On the one hand, re-working your company’s logo can bring a fresh new start for a company that has plateaued. On the other hand, you don’t want to rebrand so drastically that people no longer recognize your company and its unique values.
While it may be appealing to use your affordable sort-of-designer friend, it may be necessary to work with a professional cannabis branding company that knows how to help you find the sweet spot in this area. Getting your brand right the first time will prevent you from having to go through the trouble, cost, and brand confusion of rebranding later down the road.
Build a Strong Online Presence With Your Brand
Marketing your company and promoting your cannabis logo online can be somewhat challenging due to various advertising restrictions. However, that doesn’t mean you can’t build a powerful, robust online presence. You’ll want to push your brand and its logo through as many channels as you can online.
Don’t stop with just Facebook and Instagram; there are many, many ways to promote your cannabis logo online, including:
- Press releases
- Media mentions
- Shared content
- YouTube and other video platforms
- Cannabis directories
- Information cannabis websites
- Company blogs and guest blogging
In addition, depending on the nature of your company and its products and services, it is even possible to have your brand associated with academic studies, scholarly research, and scientific journals. These are great for boosting your company’s cannabis SEO ratings.
Lastly, you should master your company’s ideal target personas, and learn how to market to groups, not just individuals. This can save valuable time and resources that might be wasted on the wrong crowd.
Above All — Be Yourself!
Finally, plain and simple, just be yourself! Find what it is that drives and motivates your company and team and showcase who you really are! Are you developing the best cannabis extracts in the market? Let that be known! Are you committed to helping people ease suffering through CBD products? State this clearly in your mission statement!
This is the only way that people will truly get to know who you are as a brand. It goes without saying, but don’t try to mimic large brands; educated cannabis consumers can see right through that. More importantly, if you’re too busy copying someone else, everyone will miss out on what YOU bring to the table.
Work with Professional Cannabis Logo Designers
The fate of your company might be hinging on the way you look at and treat your cannabis brand. Is it something you feel needs more work? Or do you view it as a powerful asset that can attract loyal customers and create B2B opportunities.
If you don’t feel like you’re quite “there” yet, we can help. Get in touch with us today at 4Blooms.guru for in-depth, all-in-one marketing, branding and packaging guidance that you simply can’t find elsewhere.