Cannabis Packaging

Cannabis Packaging: Environmental Awareness Tips

2019-08-03T16:59:31-07:00July 17th, 2019|Cannabis Branding, Cannabis Logo & Branding, Cannabis Marketing, Cannabis Packaging|

Today’s buyer is highly conscious, self-educated, and opinionated when it comes to cannabis packaging. They know how to research products, listen to company’s mission statements, and see if a brand’s values square with their own. Many of today’s cannabis consumers are health-conscious, socially aware, and able to select products based on several aspects, not just
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CBD Packaging Tips to Secure You More Customers

2019-08-03T17:01:12-07:00July 10th, 2019|Cannabis Logo & Branding, Cannabis Marketing, Cannabis Packaging, CBD Branding|

Even though THC-based products and CBD-based products generally derive from the same plant, they are truly different products. For this reason, they must also be marketed differently. CBD packaging should reflect the various applications and uses it is associated with. Also, CBD is often marketed to different buyer personas; thus, the packaging, logo, and branding
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Distinctive Cannabis Package Design in 4 Easy Steps

2019-08-03T17:03:38-07:00April 12th, 2019|Branding, Cannabis Branding, Cannabis Logo & Branding, Cannabis Marketing, Cannabis Packaging|

Cannabis was first legalized medically in California in 1994, and now, in 2019 roughly 13% of Californians consume cannabis in some form or another. That’s a whopping 5,070,000 people! There are currently 400+ licensed dispensaries in California. The industry raises about $109 million in annual tax revenue for California; basically, if you want to
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5 Reasons Why You Need a Cannabis Packaging Company

2019-04-16T15:36:09-07:00March 26th, 2019|Branding, Cannabis Branding, Cannabis Logo & Branding, Cannabis Marketing, Cannabis Packaging|

Most cannabis businesses start from the ground up, with a small team of people who do a little bit of everything. You envision the products, create the recipes, and spread the word. As those efforts pay off and your company starts to build buzz, it’s a make-or-break time for your business. You know your
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How the Best Cannabis Brands are Humanizing Themselves

2019-04-16T15:35:13-07:00March 26th, 2019|Branding, Cannabis Branding, Cannabis Logo & Branding, Cannabis Marketing, Cannabis Packaging, Cannabis Websites|

For many years, many cannabusinesses have gotten most of their clients through word-of-mouth. Makes sense, right? Your company provides stellar products, so when a customer finds you, they may be eager to tell others about the product. But now, that might not be enough. As cannabis legalization spreads throughout the nation, more and more
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Custom Cannabis Packaging: Marketing Your Brand to Groups

2019-04-16T15:32:14-07:00March 20th, 2019|Branding, Cannabis Branding, Cannabis Logo & Branding, Cannabis Marketing, Cannabis Packaging|

Group marketing has become more and more important as people seek to fit in someplace. Whether we’re conscious of it or not, we often make important life choices based on our membership in a particular group. Our social interaction with others informs our consumer choices far more deeply than we think. This is especially
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Using Brand Architecture to Showcase Who You Really Are: The APEX Branding Workshop

2019-07-16T14:21:46-07:00February 25th, 2019|Branding, Cannabis Branding, Cannabis Logo & Branding, Cannabis Marketing, Cannabis Packaging, Featured|

Brand Architecture: The Difference Between a Good Brand and a Great Brand Most brands have yet to discover their own voice and lack formal brand architecture. Without a unique, recognizable branding approach, your products and services will get lost in the crowd, no matter how excellent they may be. The problem we’ve observed is
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Make Your Cannabis Brand Design Shine Above the Rest

2019-04-16T15:22:29-07:00January 29th, 2019|Branding, Cannabis Branding, Cannabis Logo & Branding, Cannabis Marketing, Cannabis Packaging|

What is it that brings a customer back to a particular cannabis brand time and time again? And what causes people to refer that storefront, delivery service, or online company to friends and family members? In most cases, it’s how cannabis brand design increases a customer’s affinity for that product or service. Similar to
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Marijuana Packaging Trends: How to Fuse Art & Science

2019-08-03T17:07:24-07:00November 27th, 2018|Cannabis Branding, Cannabis Logo & Branding, Cannabis Marketing, Cannabis Packaging|

One of the most fascinating aspects about marijuana packaging is that it’s a junction for many different fields and modes of thought. The more creative aspects of cannabis product development are now being widely researched and documented with the support of science. New developments are pushing cannabis technology forward, while innovating packaging designs are
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Event Recap: Cannabis Branding & Hyperlocal Marketing 101

2019-04-16T15:04:17-07:00October 15th, 2018|Branding, Cannabis Branding, Cannabis Events, Cannabis Logo & Branding, Cannabis Marketing, Cannabis Packaging|

Last month 4Blooms.Guru hosted another Cannabis Meetup at Nest CoWork. The topic was “Cannabis Branding & Hyperlocal Marketing 101”. Our work in the cannabis industry has shown us how important it is to have a strong cannabis brand, and also how important it is to master your own hyperlocal territory. Hyperlocal marketing addresses questions
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