Cannabis Marketing

5 Reasons Why You Need a Cannabis Packaging Company

2019-04-16T15:36:09-07:00March 26th, 2019|Branding, Cannabis Branding, Cannabis Logo & Branding, Cannabis Marketing, Cannabis Packaging|

Most cannabis businesses start from the ground up, with a small team of people who do a little bit of everything. You envision the products, create the recipes, and spread the word. As those efforts pay off and your company starts to build buzz, it’s a make-or-break time for your business. You know your
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How the Best Cannabis Brands are Humanizing Themselves

2019-04-16T15:35:13-07:00March 26th, 2019|Branding, Cannabis Branding, Cannabis Logo & Branding, Cannabis Marketing, Cannabis Packaging, Cannabis Websites|

For many years, many cannabusinesses have gotten most of their clients through word-of-mouth. Makes sense, right? Your company provides stellar products, so when a customer finds you, they may be eager to tell others about the product. But now, that might not be enough. As cannabis legalization spreads throughout the nation, more and more
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Custom Cannabis Packaging: Marketing Your Brand to Groups

2019-04-16T15:32:14-07:00March 20th, 2019|Branding, Cannabis Branding, Cannabis Logo & Branding, Cannabis Marketing, Cannabis Packaging|

Group marketing has become more and more important as people seek to fit in someplace. Whether we’re conscious of it or not, we often make important life choices based on our membership in a particular group. Our social interaction with others informs our consumer choices far more deeply than we think. This is especially
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How Cannabis Website Design Transforms Visitors into Leads

2019-04-16T15:32:33-07:00March 13th, 2019|Cannabis Marketing, Cannabis Websites|

Most cannabis companies devote the majority of their marketing resources on efforts to increase their website traffic. However, this is only half of the equation. Once a potential customer visits your site, what’s next? How are you motivating visitors to take time out of their day to contact your team? An effective cannabis website
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Using Brand Architecture to Showcase Who You Really Are: The APEX Branding Workshop

2019-07-16T14:21:46-07:00February 25th, 2019|Branding, Cannabis Branding, Cannabis Logo & Branding, Cannabis Marketing, Cannabis Packaging, Featured|

Brand Architecture: The Difference Between a Good Brand and a Great Brand Most brands have yet to discover their own voice and lack formal brand architecture. Without a unique, recognizable branding approach, your products and services will get lost in the crowd, no matter how excellent they may be. The problem we’ve observed is
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Branding Mistakes to Avoid in the Cannabis Industry

2019-09-12T10:22:58-07:00February 5th, 2019|Branding, Cannabis Branding, Cannabis Logo & Branding, Cannabis Marketing|

Making branding mistakes is embarrassing. Your company’s branding captures the very core of your reason to exist and therefore is one of its most important aspects of your business. Making a branding mistake can have serious consequences. An error in judgment or the wrong branding decision can set your company on an entirely wrong
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Make Your Cannabis Brand Design Shine Above the Rest

2019-04-16T15:22:29-07:00January 29th, 2019|Branding, Cannabis Branding, Cannabis Logo & Branding, Cannabis Marketing, Cannabis Packaging|

What is it that brings a customer back to a particular cannabis brand time and time again? And what causes people to refer that storefront, delivery service, or online company to friends and family members? In most cases, it’s how cannabis brand design increases a customer’s affinity for that product or service. Similar to
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Marijuana Packaging Trends: How to Fuse Art & Science

2019-08-03T17:07:24-07:00November 27th, 2018|Cannabis Branding, Cannabis Logo & Branding, Cannabis Marketing, Cannabis Packaging|

One of the most fascinating aspects about marijuana packaging is that it’s a junction for many different fields and modes of thought. The more creative aspects of cannabis product development are now being widely researched and documented with the support of science. New developments are pushing cannabis technology forward, while innovating packaging designs are
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4 Ways to Beat Cannabis Blog Writer’s Block

2019-04-16T15:07:30-07:00November 26th, 2018|Cannabis Blog, Cannabis Marketing, Cannabis Websites|

Starting a blog is the perfect way to humanize your cannabusiness. When potential customers search for cannabis companies online, they’ll see a wide array of search results that don’t look that different from each other. Your cannabis blog’s informative content can highlight your expertise and help build trust in your brand. As potential clients
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Big Green: Cannabis Companies Link with Billion Dollar Brands

2019-04-16T15:05:38-07:00November 20th, 2018|Branding, Cannabis Branding, Cannabis Industry News, Cannabis Marketing|

Since August of this year, several of North America’s most notable companies have made major moves in the cannabis industry, which could go a long way toward transforming the public’s perception of the plant and cannabis companies in general. Perhaps unsurprisingly, many of these billion-dollar businesses operate in the alcohol industry, which is now experiencing
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