Cannabis Marketing

Leverage Your Cannabis Logo for More Returns

2019-06-11T12:08:52-07:00June 5th, 2019|Cannabis Marketing|

Your cannabis logo truly matters, but many companies fail to give it the attention it deserves. Even for less competitive industries, strategic branding is crucial. Want more from the booming recreational cannabis market? In order to do so, it’s important to have a brand and logo that is attractive, memorable, and helps to retain and

Distinctive Cannabis Package Design in 4 Easy Steps

2019-04-16T15:37:55-07:00April 12th, 2019|Cannabis Marketing, Cannabis Packaging|

Cannabis was first legalized medically in California in 1994, and now, in 2019 roughly 13% of Californians consume cannabis in some form or another. That’s a whopping 5,070,000 people! There are currently 400+ licensed dispensaries in California. The industry raises about $109 million in annual tax revenue for California; basically, if you want to

5 Reasons Why You Need a Cannabis Packaging Company

2019-04-16T15:36:09-07:00March 26th, 2019|Branding, Cannabis Branding, Cannabis Logo & Branding, Cannabis Marketing, Cannabis Packaging|

Most cannabis businesses start from the ground up, with a small team of people who do a little bit of everything. You envision the products, create the recipes, and spread the word. As those efforts pay off and your company starts to build buzz, it’s a make-or-break time for your business. You know your

How the Best Cannabis Brands are Humanizing Themselves

2019-04-16T15:35:13-07:00March 26th, 2019|Branding, Cannabis Branding, Cannabis Logo & Branding, Cannabis Marketing, Cannabis Packaging, Cannabis Websites|

For many years, many cannabusinesses have gotten most of their clients through word-of-mouth. Makes sense, right? Your company provides stellar products, so when a customer finds you, they may be eager to tell others about the product. But now, that might not be enough. As cannabis legalization spreads throughout the nation, more and more

Custom Cannabis Packaging: Marketing Your Brand to Groups

2019-04-16T15:32:14-07:00March 20th, 2019|Branding, Cannabis Branding, Cannabis Logo & Branding, Cannabis Marketing, Cannabis Packaging|

Group marketing has become more and more important as people seek to fit in someplace. Whether we’re conscious of it or not, we often make important life choices based on our membership in a particular group. Our social interaction with others informs our consumer choices far more deeply than we think. This is especially

How Cannabis Website Design Transforms Visitors into Leads

2019-04-16T15:32:33-07:00March 13th, 2019|Cannabis Marketing, Cannabis Websites|

Most cannabis companies devote the majority of their marketing resources on efforts to increase their website traffic. However, this is only half of the equation. Once a potential customer visits your site, what’s next? How are you motivating visitors to take time out of their day to contact your team? An effective cannabis website

The APEX Branding Workshop: Showcase Who You Really Are

2019-06-03T15:02:05-07:00February 25th, 2019|Branding, Cannabis Branding, Cannabis Logo & Branding, Cannabis Marketing, Cannabis Packaging, Featured|

The Difference Between a Good Brand and a Great Brand Most brands have yet to discover their own voice. Without a unique, recognizable branding approach, your products and services will get lost in the crowd, no matter how excellent they may be. The problem we’ve observed is that many companies are struggling to find

5 Cannabis Branding Mistakes to Avoid in 2019

2019-04-16T15:25:25-07:00February 5th, 2019|Branding, Cannabis Branding, Cannabis Logo & Branding, Cannabis Marketing|

Now, more than ever, consumers are blocking ads, skipping commercials, and closing pop-ups. And even internet users who aren’t taking any measures to avoid online advertisements are still developing “banner blindness” when browsing the web. That’s because the majority of ads online today aren’t viewed as valuable — they’re generally just considered obstacles standing

Make Your Cannabis Brand Design Shine Above the Rest

2019-04-16T15:22:29-07:00January 29th, 2019|Branding, Cannabis Branding, Cannabis Logo & Branding, Cannabis Marketing, Cannabis Packaging|

What is it that brings a customer back to a particular cannabis brand time and time again? And what causes people to refer that storefront, delivery service, or online company to friends and family members? In most cases, it’s how cannabis brand design increases a customer’s affinity for that product or service. Similar to

Marijuana Packaging Trends: How to Fuse Art & Science

2019-04-16T15:26:29-07:00November 27th, 2018|Cannabis Branding, Cannabis Logo & Branding, Cannabis Marketing, Cannabis Packaging|

One of the most fascinating aspects about marijuana packaging is that it’s a junction for many different fields and modes of thought. The more creative aspects of cannabis product development are now being widely researched and documented with the support of science. New developments are pushing cannabis technology forward, while innovating packaging designs are