Branding vs. Marketing People often confuse branding and marketing or even think that they’re the same thing. While branding and marketing are similar, there are multiple differences between the two. Business owners can miss out on projects and profits if they don’t have a firm understanding of how each strategy works and how they can
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It's no secret that the cannabis industry is booming. The global marijuana market is projected to reach 146.6 billion USD by 2025. Luckily for business owners, there's no better time for this boom than the digital advertising age. Cannabis businesses have the vast world of internet marketing tools at their fingertips to help facilitate
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Eco-friendly marijuana packaging is an important consideration for businesses in any industry. According to a 2014 poll taken by the Nielsen Global Survey on Corporate Social Responsibility, over half of online consumers were willing to pay more for products and services from companies that are committed to positive environmental impact. Also, a Hartman Group sustainability
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There’s no argument about it: a solid content marketing strategy is still the best way to promote cannabis businesses. So, we find it surprising that many cannabis businesses still tend to neglect the content on their websites. They usually lack content, have content that optimized properly, or content that targets the wrong audience. Recognizing that
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The best cannabis logos are an artful blend of words, colors, shapes, and symbols. When put together, all these elements create a memorable visual image that helps make a brand beautiful and memorable. Cannabis logos are also a way for your company to express its mission, values, and goals in visual package. So, you want
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Today’s buyer is highly conscious, self-educated, and opinionated when it comes to cannabis packaging. They know how to research products, listen to company’s mission statements, and see if a brand’s values square with their own. Many of today’s cannabis consumers are health-conscious, socially aware, and able to select products based on several aspects, not just
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Cannabis Brand Strategy: Highlight Your Leaders Successful brands stand for something greater and bigger than their products and advertisements. They are memorable because they provide consumers with a brand strategy and message that is meaningful and hits home. This all starts with strong company leadership. Time and time again, we are finding that the best
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Even though THC-based products and CBD-based products generally derive from the same plant, they are truly different products. For this reason, they must also be marketed differently. CBD packaging should reflect the various applications and uses it is associated with. Also, CBD is often marketed to different buyer personas; thus, the packaging, logo, and branding
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Your cannabis logo truly matters, but many companies fail to give it the attention it deserves. Even for less competitive industries, strategic branding is crucial. Want more from the booming recreational cannabis market? In order to do so, it’s important to have a brand and logo that is attractive, memorable, and helps to retain and
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Cannabis was first legalized medically in California in 1994, and now, in 2019 roughly 13% of Californians consume cannabis in some form or another. That’s a whopping 5,070,000 people! There are currently 400+ licensed dispensaries in California. The industry raises about $109 million in annual tax revenue for California; basically, if you want to
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