Now, more than ever, consumers are blocking ads, skipping commercials, and closing pop-ups. And even internet users who aren’t taking any measures to avoid online advertisements are still developing “banner blindness” when browsing the web. That’s because the majority of ads online today aren’t viewed as valuable — they’re generally just considered obstacles standing
What is it that brings a customer back to a particular cannabis brand time and time again? And what causes people to refer that storefront, delivery service, or online company to friends and family members? In most cases, it’s how cannabis brand design increases a customer’s affinity for that product or service. Similar to
One of the most fascinating aspects about marijuana packaging is that it’s a junction for many different fields and modes of thought. The more creative aspects of cannabis product development are now being widely researched and documented with the support of science. New developments are pushing cannabis technology forward, while innovating packaging designs are
Starting a blog is the perfect way to humanize your cannabusiness. When potential customers search for cannabis companies online, they’ll see a wide array of search results that don’t look that different from each other. Your cannabis blog’s informative content can highlight your expertise and help build trust in your brand. As potential clients
Since August of this year, several of North America’s most notable companies have made major moves in the cannabis industry, which could go a long way toward transforming the public’s perception of the plant and cannabis companies in general. Perhaps unsurprisingly, many of these billion-dollar businesses operate in the alcohol industry, which is now experiencing
Last month 4Blooms.Guru hosted another Cannabis Meetup at Nest CoWork. The topic was “Cannabis Branding & Hyperlocal Marketing 101”. Our work in the cannabis industry has shown us how important it is to have a strong cannabis brand, and also how important it is to master your own hyperlocal territory. Hyperlocal marketing addresses questions
Why Should I Care about Cannabis Packaging and Labeling Requirements? We saw some of our favorite cannabis brands and products disappear from dispensary shelves after July 1, 2018 due to new local cannabis packaging requirements. For many of these cannabis products, there wasn’t even anything wrong with the actual products themselves — they were
Summary: Each licensing authority is required to consider and address all relevant comments received during the 45-day public comment period ending on August 27th. This is your opportunity to influence the development of the final regulations proposed by California’s three cannabis-licensing authorities. Why you should make a comment: The number of licensed cannabis businesses
It’s the highlight of every cannabis marketing agency when a brand architect and strategist joins its team. Sarah Kruse is an inveterate research director with well-over 20 years earned at corporations including BBDO, Leo Burnett, Marlboro, Michelob, and Subaru to name a few. Sarah brings her expertise straight into 4Blooms, San Diego’s full-service marketing
Just behind Netflix and McDonald’s sales growth, the legal cannabis industry is quickly becoming one of the largest markets — not just in California, but across the entire country. Cannabis company sales for legal recreational and medical use generated $6.6 billion in 2017 — sales for 2018 are projected to reach $10 billion by the end
