Cannabis Branding

Cannabis Brand Loyalty Tips for Creating Repeat Buyers

2019-04-16T14:52:33-07:00June 6th, 2018|Branding, Cannabis Branding, Cannabis Logo & Branding, Cannabis Marketing, Cannabis Packaging|

What is it that causes customers to return to a dispensary, or to purchase a certain product for a second or third time? For many customers, it’s not really about the actual location or the product, but more about the particular brand they prefer. Cannabis brand loyalty is all about inspiring a return trip
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3 Effective Cannabis Marketing Strategies You Need Right Now

2019-10-29T13:42:23-07:00May 17th, 2018|Branding, Cannabis Branding, Cannabis Logo & Branding, Cannabis Marketing|

In the field of cannabis marketing, new techniques and online strategies can arise with great frequency. Some of these trends come and go, but others stand the test of time due to their effectiveness. When considering to adopt a new cannabis marketing strategy, it helps to come up with a few key questions, such
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Dispensary Marketing Fundamentals: Creating Powerful Buyer Personas Part 2

2019-09-30T11:06:41-07:00May 9th, 2018|Branding, Cannabis Branding, Cannabis Logo & Branding, Cannabis Marketing|

Read Part 1 to learn what buyer personas are and why you need them. In our last installment, we introduced the idea of buyer personas and why they are so important for dispensary marketing. Continuing this discussion, here are 4 tips on how to shape and mold buyer personas into useful tools: 1. Ask
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Cannabis Marketing 101: Best Cannabis Website Design Practices for Generating Leads

2019-04-16T14:31:40-07:00April 25th, 2018|Cannabis Branding, Cannabis Marketing, Cannabis SEO, Cannabis Websites|

In today’s competitive cannabis industry, it is crucial for green companies to integrate solid cannabis marketing practices to distinguish themselves from their competitors. For most dispensaries, it starts with a revamp of their cannabis website. The best cannabis websites perform several functions, which might not always be obvious at the surface level. For instance,
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How to Choose the Best Cannabis Marketing Agency

2019-10-29T13:43:24-07:00April 4th, 2018|Cannabis Branding, Cannabis Marketing, Cannabis Packaging|

Many cannabis businesses see the value of marketing, but never act upon their needs because they don’t know how to choose the right agency. Especially in a sector as demanding the cannabis industry, it can be tough to tell which agencies can meet your needs. However, working with a cannabis marketing agency is the
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Is Your Cannabis Business Making the Most of PotGuide.com?

2019-04-23T12:10:06-07:00March 20th, 2018|Cannabis Branding, Cannabis Dispensary, Cannabis Marketing, Cannabis Websites|

Back in the days before the current cannabis boom, consumers only had a few online options when it came to learning about medical marijuana and finding out how to get some. A mere handful of websites and apps offered strain reviews and dispensary maps, which, although helpful, were often outdated or incomplete. Fast forward
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How to Open a Cannabis Dispensary: Words for the Wise

2019-04-23T11:25:46-07:00January 25th, 2018|Cannabis Branding, Cannabis Dispensary, Cannabis Legislation, Cannabis Logo & Branding, Cannabis Marketing|

First time running a cannabis dispensary? Interested in learning how to start a cannabis business? Medical cannabis was first legalized in 1994, and now, in 2017 there are 750,000 medical cannabis patients in California. There are between 500 and 1000 dispensaries statewide. Roughly 500 tons of cannabis are consumed in California annually according to 2009
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Cannabis Marketing Pitfalls: How Not to Follow in the Footsteps of Sears & Roebuck

2019-10-29T13:46:16-07:00January 17th, 2018|Cannabis Branding, Cannabis Dispensary, Cannabis Logo & Branding, Cannabis Marketing|

Why Should I Bother to Market a Dispensary? Sears & Roebuck, once the world’s largest retailer, is now selling off their Crown Jewels before their demise. Did you know that in the 1970s, 1 out of every 200 working Americans was employed by Sears? The company was producing 315 million catalogs a year, making it
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Are You Ready for Recreational Regs? California Cannabis Business Official Do’s and Don’ts

2019-04-17T14:34:28-07:00December 20th, 2017|Cannabis Branding, Cannabis Dispensary, Cannabis Legislation, Cannabis Packaging|

The new rulebook for California’s aspiring, and already up-and-running, cannabis dispensaries, has plenty of regulations — 276 pages worth, to be exact, courtesy of the California Department of Public Health (CDPH). Restrictions and Guidelines: An Overview For starters, here’s a scaled-down primer of restrictions and guidelines on recreational cannabis sales for dispensaries in California: Your
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Cannabis SEO: Why It’s So Important to Be Ahead of the Game

2019-04-17T14:12:18-07:00October 30th, 2017|Branding, Cannabis Branding, Cannabis Logo & Branding, Cannabis Marketing, Cannabis SEO, Cannabis Websites|

The cannabis industry is booming, and has the potential to grow at even more astounding rates in the near future. According to Forbes, marijuana sales totaled $6.7 billion in 2016. The legalization of cannabis in various areas, and the passage of new recreational usage laws in California set for 2018 will likely mean more growth.
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