Cannabis Branding

Custom Cannabis Packaging: Marketing Your Brand to Groups

2019-04-16T15:32:14-07:00March 20th, 2019|Branding, Cannabis Branding, Cannabis Logo & Branding, Cannabis Marketing, Cannabis Packaging|

Group marketing has become more and more important as people seek to fit in someplace. Whether we’re conscious of it or not, we often make important life choices based on our membership in a particular group. Our social interaction with others informs our consumer choices far more deeply than we think. This is especially
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Using Brand Architecture to Showcase Who You Really Are: The APEX Branding Workshop

2019-07-16T14:21:46-07:00February 25th, 2019|Branding, Cannabis Branding, Cannabis Logo & Branding, Cannabis Marketing, Cannabis Packaging, Featured|

Brand Architecture: The Difference Between a Good Brand and a Great Brand Most brands have yet to discover their own voice and lack formal brand architecture. Without a unique, recognizable branding approach, your products and services will get lost in the crowd, no matter how excellent they may be. The problem we’ve observed is
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Branding Mistakes to Avoid in the Cannabis Industry

2019-09-12T10:22:58-07:00February 5th, 2019|Branding, Cannabis Branding, Cannabis Logo & Branding, Cannabis Marketing|

Making branding mistakes is embarrassing. Your company’s branding captures the very core of your reason to exist and therefore is one of its most important aspects of your business. Making a branding mistake can have serious consequences. An error in judgment or the wrong branding decision can set your company on an entirely wrong
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Make Your Cannabis Brand Design Shine Above the Rest

2019-04-16T15:22:29-07:00January 29th, 2019|Branding, Cannabis Branding, Cannabis Logo & Branding, Cannabis Marketing, Cannabis Packaging|

What is it that brings a customer back to a particular cannabis brand time and time again? And what causes people to refer that storefront, delivery service, or online company to friends and family members? In most cases, it’s how cannabis brand design increases a customer’s affinity for that product or service. Similar to
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Marijuana Packaging Trends: How to Fuse Art & Science

2019-08-03T17:07:24-07:00November 27th, 2018|Cannabis Branding, Cannabis Logo & Branding, Cannabis Marketing, Cannabis Packaging|

One of the most fascinating aspects about marijuana packaging is that it’s a junction for many different fields and modes of thought. The more creative aspects of cannabis product development are now being widely researched and documented with the support of science. New developments are pushing cannabis technology forward, while innovating packaging designs are
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Big Green: Cannabis Companies Link with Billion Dollar Brands

2019-04-16T15:05:38-07:00November 20th, 2018|Branding, Cannabis Branding, Cannabis Industry News, Cannabis Marketing|

Since August of this year, several of North America’s most notable companies have made major moves in the cannabis industry, which could go a long way toward transforming the public’s perception of the plant and cannabis companies in general. Perhaps unsurprisingly, many of these billion-dollar businesses operate in the alcohol industry, which is now experiencing
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Event Recap: Cannabis Branding & Hyperlocal Marketing 101

2019-04-16T15:04:17-07:00October 15th, 2018|Branding, Cannabis Branding, Cannabis Events, Cannabis Logo & Branding, Cannabis Marketing, Cannabis Packaging|

Last month 4Blooms.Guru hosted another Cannabis Meetup at Nest CoWork. The topic was “Cannabis Branding & Hyperlocal Marketing 101”. Our work in the cannabis industry has shown us how important it is to have a strong cannabis brand, and also how important it is to master your own hyperlocal territory. Hyperlocal marketing addresses questions
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Cannabis Packaging 101: Compliance Tips to Help You Avoid Disaster

2019-04-16T15:02:45-07:00October 2nd, 2018|Branding, Cannabis Branding, Cannabis Logo & Branding, Cannabis Marketing, Cannabis Packaging|

Why Should I Care about Cannabis Packaging and Labeling Requirements? We saw some of our favorite cannabis brands and products disappear from dispensary shelves after July 1, 2018 due to new local cannabis packaging requirements. For many of these cannabis products, there wasn’t even anything wrong with the actual products themselves — they were
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Sarah Kruse, Brand Architect & Strategist, Joins The 4Blooms Team!

2019-07-02T15:53:32-07:00July 18th, 2018|Branding, Cannabis Branding, Cannabis Logo & Branding, Cannabis Marketing|

It’s the highlight of every cannabis marketing agency when a brand architect and strategist joins its team. Sarah Kruse is an inveterate research director with well-over 20 years earned at corporations including BBDO, Leo Burnett, Marlboro, Michelob, and Subaru to name a few. Sarah brings her expertise straight into 4Blooms, San Diego’s full-service marketing
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How to Launch a Cannabis Company

2019-04-16T14:54:17-07:00June 12th, 2018|Cannabis Branding, Cannabis Dispensary, Cannabis Marketing|

Just behind Netflix and McDonald’s sales growth, the legal cannabis industry is quickly becoming one of the largest markets — not just in California, but across the entire country. Cannabis company sales for legal recreational and medical use generated $6.6 billion in 2017 — sales for 2018 are projected to reach $10 billion by the end
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