Cannabis Branding

What is the Difference Between Branding and Marketing?

2020-02-18T11:35:10-08:00February 25th, 2020|Branding, Cannabis Branding, Cannabis Logo & Branding, Cannabis Marketing, CBD Branding, Hemp Branding|

Branding vs. Marketing People often confuse branding and marketing or even think that they’re the same thing. While branding and marketing are similar, there are multiple differences between the two. Business owners can miss out on projects and profits if they don’t have a firm understanding of how each strategy works and how they can
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Why a Recycling Program Will Improve Your Brand

2020-02-18T11:32:08-08:00February 18th, 2020|Branding, Cannabis Branding, CBD Branding|

Like any consumer-driven industry, success in the cannabis industry is dependent on being aware of what consumers demand and delivering on that. Today’s cannabis customers are both health-conscious and environmentally- conscious. Unlike some other industries, they don’t buy products based on price or reputation alone. As self-educated and socially-aware individuals, today’s cannabis buyer is capable
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Cannabis Packaging: Environmental Awareness Tips

2019-08-03T16:59:31-07:00July 17th, 2019|Cannabis Branding, Cannabis Logo & Branding, Cannabis Marketing, Cannabis Packaging|

Today’s buyer is highly conscious, self-educated, and opinionated when it comes to cannabis packaging. They know how to research products, listen to company’s mission statements, and see if a brand’s values square with their own. Many of today’s cannabis consumers are health-conscious, socially aware, and able to select products based on several aspects, not just
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Cannabis Brand Strategy: Highlight Your Leaders

2019-08-03T17:00:34-07:00July 16th, 2019|Branding, Cannabis Branding, Cannabis Marketing|

Cannabis Brand Strategy: Highlight Your Leaders Successful brands stand for something greater and bigger than their products and advertisements. They are memorable because they provide consumers with a brand strategy and message that is meaningful and hits home. This all starts with strong company leadership.  Time and time again, we are finding that the best
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Leverage Your Cannabis Logo for More Returns

2019-08-03T17:02:09-07:00June 5th, 2019|Cannabis Branding, Cannabis Logo & Branding, Cannabis Marketing|

Your cannabis logo truly matters, but many companies fail to give it the attention it deserves. Even for less competitive industries, strategic branding is crucial. Want more from the booming recreational cannabis market? In order to do so, it’s important to have a brand and logo that is attractive, memorable, and helps to retain and
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Distinctive Cannabis Package Design in 4 Easy Steps

2019-12-12T11:00:38-08:00April 12th, 2019|Branding, Cannabis Branding, Cannabis Logo & Branding, Cannabis Marketing, Cannabis Packaging|

Cannabis was first legalized medically in California in 1994, and now, in 2019 roughly 13% of Californians consume cannabis in some form or another. That’s a whopping 5,070,000 people! There are currently 400+ licensed dispensaries in California. The industry raises about $109 million in annual tax revenue for California; basically, if you want to
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Stay Relevant: How a Cannabis Branding Company Can Help

2019-04-16T15:50:23-07:00April 9th, 2019|Branding, Cannabis Branding, Cannabis Logo & Branding|

Cannabis Branding? Why Should I Bother? No business is immune to pitfalls and downturns. Longevity can be a concern for many businesses, especially in the cannabis industry. New competitors are constantly entering the space, laws are frequently changing, and consumer needs are growing. CASE STUDY: Sears & Roebuck, once one of
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5 Reasons Why You Need a Cannabis Packaging Company

2019-04-16T15:36:09-07:00March 26th, 2019|Branding, Cannabis Branding, Cannabis Logo & Branding, Cannabis Marketing, Cannabis Packaging|

Most cannabis businesses start from the ground up, with a small team of people who do a little bit of everything. You envision the products, create the recipes, and spread the word. As those efforts pay off and your company starts to build buzz, it’s a make-or-break time for your business. You know your
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How the Best Cannabis Brands are Humanizing Themselves

2019-04-16T15:35:13-07:00March 26th, 2019|Branding, Cannabis Branding, Cannabis Logo & Branding, Cannabis Marketing, Cannabis Packaging, Cannabis Websites|

For many years, many cannabusinesses have gotten most of their clients through word-of-mouth. Makes sense, right? Your company provides stellar products, so when a customer finds you, they may be eager to tell others about the product. But now, that might not be enough. As cannabis legalization spreads throughout the nation, more and more
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