Branding

Big Green: Cannabis Companies Link with Billion Dollar Brands

2019-04-16T15:05:38-07:00November 20th, 2018|Branding, Cannabis Branding, Cannabis Industry News, Cannabis Marketing|

Since August of this year, several of North America’s most notable companies have made major moves in the cannabis industry, which could go a long way toward transforming the public’s perception of the plant and cannabis companies in general. Perhaps unsurprisingly, many of these billion-dollar businesses operate in the alcohol industry, which is now experiencing
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Event Recap: Cannabis Branding & Hyperlocal Marketing 101

2019-04-16T15:04:17-07:00October 15th, 2018|Branding, Cannabis Branding, Cannabis Events, Cannabis Logo & Branding, Cannabis Marketing, Cannabis Packaging|

Last month 4Blooms.Guru hosted another Cannabis Meetup at Nest CoWork. The topic was “Cannabis Branding & Hyperlocal Marketing 101”. Our work in the cannabis industry has shown us how important it is to have a strong cannabis brand, and also how important it is to master your own hyperlocal territory. Hyperlocal marketing addresses questions
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Cannabis Packaging 101: Compliance Tips to Help You Avoid Disaster

2019-04-16T15:02:45-07:00October 2nd, 2018|Branding, Cannabis Branding, Cannabis Logo & Branding, Cannabis Marketing, Cannabis Packaging|

Why Should I Care about Cannabis Packaging and Labeling Requirements? We saw some of our favorite cannabis brands and products disappear from dispensary shelves after July 1, 2018 due to new local cannabis packaging requirements. For many of these cannabis products, there wasn’t even anything wrong with the actual products themselves — they were
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Sarah Kruse, Brand Architect & Strategist, Joins The 4Blooms Team!

2019-07-02T15:53:32-07:00July 18th, 2018|Branding, Cannabis Branding, Cannabis Logo & Branding, Cannabis Marketing|

It’s the highlight of every cannabis marketing agency when a brand architect and strategist joins its team. Sarah Kruse is an inveterate research director with well-over 20 years earned at corporations including BBDO, Leo Burnett, Marlboro, Michelob, and Subaru to name a few. Sarah brings her expertise straight into 4Blooms, San Diego’s full-service marketing
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Cannabis Brand Loyalty Tips for Creating Repeat Buyers

2019-04-16T14:52:33-07:00June 6th, 2018|Branding, Cannabis Branding, Cannabis Logo & Branding, Cannabis Marketing, Cannabis Packaging|

What is it that causes customers to return to a dispensary, or to purchase a certain product for a second or third time? For many customers, it’s not really about the actual location or the product, but more about the particular brand they prefer. Cannabis brand loyalty is all about inspiring a return trip
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3 Effective Cannabis Marketing Strategies You Need Right Now

2019-07-16T14:26:13-07:00May 17th, 2018|Branding, Cannabis Branding, Cannabis Logo & Branding, Cannabis Marketing|

In the field of cannabis marketing, new techniques and online strategies can arise with great frequency. Some of these trends come and go, but others stand the test of time due to their effectiveness. When considering to adopt a new cannabis marketing strategy, it helps to come up with a few key questions, such
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Dispensary Marketing Fundamentals: Creating Powerful Buyer Personas Part 2

2019-09-30T11:06:41-07:00May 9th, 2018|Branding, Cannabis Branding, Cannabis Logo & Branding, Cannabis Marketing|

Read Part 1 to learn what buyer personas are and why you need them. In our last installment, we introduced the idea of buyer personas and why they are so important for dispensary marketing. Continuing this discussion, here are 4 tips on how to shape and mold buyer personas into useful tools: 1. Ask
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Cannabis SEO: Why It’s So Important to Be Ahead of the Game

2019-04-17T14:12:18-07:00October 30th, 2017|Branding, Cannabis Branding, Cannabis Logo & Branding, Cannabis Marketing, Cannabis SEO, Cannabis Websites|

The cannabis industry is booming, and has the potential to grow at even more astounding rates in the near future. According to Forbes, marijuana sales totaled $6.7 billion in 2016. The legalization of cannabis in various areas, and the passage of new recreational usage laws in California set for 2018 will likely mean more growth.
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3 Ways Your Marijuana Logo Can Attract More Business

2019-04-17T14:03:40-07:00May 17th, 2017|Branding, Cannabis Branding, Cannabis Logo & Branding, Cannabis Marketing, Cannabis Packaging|

Your marijuana logo matters. Even in niche, low-competition industries, strategic branding is important. In the booming California recreational marijuana industry, it’s imperative to have a brand that is enticing at a glance and cohesive under closer scrutiny. Competition in the recreational marijuana field is already fierce, and it’s only going to get thicker. Set your
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5 Reasons Your Cannabis Business Needs a Marketing Agency

2019-04-17T12:05:22-07:00April 4th, 2017|Branding, Cannabis Branding, Cannabis Legislation, Cannabis Logo & Branding, Cannabis Marketing, Cannabis Packaging, Cannabis SEO, Cannabis Websites|

Unexpected cannabis markets are blooming left and right as more states legalize medicinal and recreational use. Whether you’re an established marijuana business or a pioneer ready to explore this new world, what you do right now to attract new customers and grow your brand will determine your future of your marijuana business. If you want
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