CBD Branding

Cannabis Packaging

What is the Difference Between Branding and Marketing?

2020-02-18T11:35:10-08:00February 25th, 2020|Branding, Cannabis Branding, Cannabis Logo & Branding, Cannabis Marketing, CBD Branding, Hemp Branding|

Branding vs. Marketing People often confuse branding and marketing or even think that they’re the same thing. While branding and marketing are similar, there are multiple differences between the two. Business owners can miss out on projects and profits if they don’t have a firm understanding of how each strategy works and how they can
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Why a Recycling Program Will Improve Your Brand

2020-02-18T11:32:08-08:00February 18th, 2020|Branding, Cannabis Branding, CBD Branding|

Like any consumer-driven industry, success in the cannabis industry is dependent on being aware of what consumers demand and delivering on that. Today’s cannabis customers are both health-conscious and environmentally- conscious. Unlike some other industries, they don’t buy products based on price or reputation alone. As self-educated and socially-aware individuals, today’s cannabis buyer is capable
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CBD Packaging Tips to Secure You More Customers

2019-08-03T17:01:12-07:00July 10th, 2019|Cannabis Logo & Branding, Cannabis Marketing, Cannabis Packaging, CBD Branding|

Even though THC-based products and CBD-based products generally derive from the same plant, they are truly different products. For this reason, they must also be marketed differently. CBD packaging should reflect the various applications and uses it is associated with. Also, CBD is often marketed to different buyer personas; thus, the packaging, logo, and branding
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