What is the Difference Between Branding and Marketing?

2020-02-18T11:35:10-08:00February 25th, 2020|Branding, Cannabis Branding, Cannabis Logo & Branding, Cannabis Marketing, CBD Branding, Hemp Branding|

Branding vs. Marketing People often confuse branding and marketing or even think that they’re the same thing. While branding and marketing are similar, there are multiple differences between the two. Business owners can miss out on projects and profits if they don’t have a firm understanding of how each strategy works and how they can
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Why a Recycling Program Will Improve Your Brand

2020-02-18T11:32:08-08:00February 18th, 2020|Branding, Cannabis Branding, CBD Branding|

Like any consumer-driven industry, success in the cannabis industry is dependent on being aware of what consumers demand and delivering on that. Today’s cannabis customers are both health-conscious and environmentally- conscious. Unlike some other industries, they don’t buy products based on price or reputation alone. As self-educated and socially-aware individuals, today’s cannabis buyer is capable
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Cannabis Brand Strategy: Highlight Your Leaders

2019-08-03T17:00:34-07:00July 16th, 2019|Branding, Cannabis Branding, Cannabis Marketing|

Cannabis Brand Strategy: Highlight Your Leaders Successful brands stand for something greater and bigger than their products and advertisements. They are memorable because they provide consumers with a brand strategy and message that is meaningful and hits home. This all starts with strong company leadership.  Time and time again, we are finding that the best
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CBD Packaging Tips to Secure You More Customers

2019-08-03T17:01:12-07:00July 10th, 2019|Cannabis Logo & Branding, Cannabis Marketing, Cannabis Packaging, CBD Branding|

Even though THC-based products and CBD-based products generally derive from the same plant, they are truly different products. For this reason, they must also be marketed differently. CBD packaging should reflect the various applications and uses it is associated with. Also, CBD is often marketed to different buyer personas; thus, the packaging, logo, and branding
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Distinctive Cannabis Package Design in 4 Easy Steps

2019-12-12T11:00:38-08:00April 12th, 2019|Branding, Cannabis Branding, Cannabis Logo & Branding, Cannabis Marketing, Cannabis Packaging|

Cannabis was first legalized medically in California in 1994, and now, in 2019 roughly 13% of Californians consume cannabis in some form or another. That’s a whopping 5,070,000 people! There are currently 400+ licensed dispensaries in California. The industry raises about $109 million in annual tax revenue for California; basically, if you want to
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Stay Relevant: How a Cannabis Branding Company Can Help

2019-04-16T15:50:23-07:00April 9th, 2019|Branding, Cannabis Branding, Cannabis Logo & Branding|

Cannabis Branding? Why Should I Bother? No business is immune to pitfalls and downturns. Longevity can be a concern for many businesses, especially in the cannabis industry. New competitors are constantly entering the space, laws are frequently changing, and consumer needs are growing. CASE STUDY: Sears & Roebuck, once one of
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5 Reasons Why You Need a Cannabis Packaging Company

2019-04-16T15:36:09-07:00March 26th, 2019|Branding, Cannabis Branding, Cannabis Logo & Branding, Cannabis Marketing, Cannabis Packaging|

Most cannabis businesses start from the ground up, with a small team of people who do a little bit of everything. You envision the products, create the recipes, and spread the word. As those efforts pay off and your company starts to build buzz, it’s a make-or-break time for your business. You know your
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How the Best Cannabis Brands are Humanizing Themselves

2019-04-16T15:35:13-07:00March 26th, 2019|Branding, Cannabis Branding, Cannabis Logo & Branding, Cannabis Marketing, Cannabis Packaging, Cannabis Websites|

For many years, many cannabusinesses have gotten most of their clients through word-of-mouth. Makes sense, right? Your company provides stellar products, so when a customer finds you, they may be eager to tell others about the product. But now, that might not be enough. As cannabis legalization spreads throughout the nation, more and more
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Custom Cannabis Packaging: Marketing Your Brand to Groups

2019-04-16T15:32:14-07:00March 20th, 2019|Branding, Cannabis Branding, Cannabis Logo & Branding, Cannabis Marketing, Cannabis Packaging|

Group marketing has become more and more important as people seek to fit in someplace. Whether we’re conscious of it or not, we often make important life choices based on our membership in a particular group. Our social interaction with others informs our consumer choices far more deeply than we think. This is especially
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Using Brand Architecture to Showcase Who You Really Are: The APEX Branding Workshop

2019-07-16T14:21:46-07:00February 25th, 2019|Branding, Cannabis Branding, Cannabis Logo & Branding, Cannabis Marketing, Cannabis Packaging, Featured|

Brand Architecture: The Difference Between a Good Brand and a Great Brand Most brands have yet to discover their own voice and lack formal brand architecture. Without a unique, recognizable branding approach, your products and services will get lost in the crowd, no matter how excellent they may be. The problem we’ve observed is
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