Branding

CBD Packaging Tips to Secure You More Customers

2019-07-11T22:10:34-07:00July 10th, 2019|Cannabis Marketing, CBD Branding|

Even though THC-based products and CBD-based products generally derive from the same plant, they are truly different products. For this reason, they must also be marketed differently. CBD packaging should reflect the various applications and uses it is associated with. Also, CBD is often marketed to different buyer personas; thus, the packaging, logo, and branding

Stay Relevant: How a Cannabis Branding Company Can Help

2019-04-16T15:50:23-07:00April 9th, 2019|Branding, Cannabis Branding, Cannabis Logo & Branding|

Cannabis Branding? Why Should I Bother? No business is immune to pitfalls and downturns. Longevity can be a concern for many businesses, especially in the cannabis industry. New competitors are constantly entering the space, laws are frequently changing, and consumer needs are growing. CASE STUDY: Sears & Roebuck, once one of

5 Reasons Why You Need a Cannabis Packaging Company

2019-04-16T15:36:09-07:00March 26th, 2019|Branding, Cannabis Branding, Cannabis Logo & Branding, Cannabis Marketing, Cannabis Packaging|

Most cannabis businesses start from the ground up, with a small team of people who do a little bit of everything. You envision the products, create the recipes, and spread the word. As those efforts pay off and your company starts to build buzz, it’s a make-or-break time for your business. You know your

How the Best Cannabis Brands are Humanizing Themselves

2019-04-16T15:35:13-07:00March 26th, 2019|Branding, Cannabis Branding, Cannabis Logo & Branding, Cannabis Marketing, Cannabis Packaging, Cannabis Websites|

For many years, many cannabusinesses have gotten most of their clients through word-of-mouth. Makes sense, right? Your company provides stellar products, so when a customer finds you, they may be eager to tell others about the product. But now, that might not be enough. As cannabis legalization spreads throughout the nation, more and more

Custom Cannabis Packaging: Marketing Your Brand to Groups

2019-04-16T15:32:14-07:00March 20th, 2019|Branding, Cannabis Branding, Cannabis Logo & Branding, Cannabis Marketing, Cannabis Packaging|

Group marketing has become more and more important as people seek to fit in someplace. Whether we’re conscious of it or not, we often make important life choices based on our membership in a particular group. Our social interaction with others informs our consumer choices far more deeply than we think. This is especially

Using Brand Architecture to Showcase Who You Really Are: The APEX Branding Workshop

2019-07-16T14:21:46-07:00February 25th, 2019|Branding, Cannabis Branding, Cannabis Logo & Branding, Cannabis Marketing, Cannabis Packaging, Featured|

Brand Architecture: The Difference Between a Good Brand and a Great Brand Most brands have yet to discover their own voice and lack formal brand architecture. Without a unique, recognizable branding approach, your products and services will get lost in the crowd, no matter how excellent they may be. The problem we’ve observed is

5 Cannabis Branding Mistakes to Avoid in 2019

2019-04-16T15:25:25-07:00February 5th, 2019|Branding, Cannabis Branding, Cannabis Logo & Branding, Cannabis Marketing|

Now, more than ever, consumers are blocking ads, skipping commercials, and closing pop-ups. And even internet users who aren’t taking any measures to avoid online advertisements are still developing “banner blindness” when browsing the web. That’s because the majority of ads online today aren’t viewed as valuable — they’re generally just considered obstacles standing

Make Your Cannabis Brand Design Shine Above the Rest

2019-04-16T15:22:29-07:00January 29th, 2019|Branding, Cannabis Branding, Cannabis Logo & Branding, Cannabis Marketing, Cannabis Packaging|

What is it that brings a customer back to a particular cannabis brand time and time again? And what causes people to refer that storefront, delivery service, or online company to friends and family members? In most cases, it’s how cannabis brand design increases a customer’s affinity for that product or service. Similar to

Big Green: Cannabis Companies Link with Billion Dollar Brands

2019-04-16T15:05:38-07:00November 20th, 2018|Branding, Cannabis Branding, Cannabis Industry News, Cannabis Marketing|

Since August of this year, several of North America’s most notable companies have made major moves in the cannabis industry, which could go a long way toward transforming the public’s perception of the plant and cannabis companies in general. Perhaps unsurprisingly, many of these billion-dollar businesses operate in the alcohol industry, which is now experiencing

Event Recap: Cannabis Branding & Hyperlocal Marketing 101

2019-04-16T15:04:17-07:00October 15th, 2018|Branding, Cannabis Branding, Cannabis Events, Cannabis Logo & Branding, Cannabis Marketing, Cannabis Packaging|

Last month 4Blooms.Guru hosted another Cannabis Meetup at Nest CoWork. The topic was “Cannabis Branding & Hyperlocal Marketing 101”. Our work in the cannabis industry has shown us how important it is to have a strong cannabis brand, and also how important it is to master your own hyperlocal territory. Hyperlocal marketing addresses questions