Most cannabis businesses start from the ground up, with a small team of people who do a little bit of everything. You envision the products, create the recipes, and spread the word. As those efforts pay off and your company starts to build buzz, it’s a make-or-break time for your business.
You know your cannabis product better than anyone else, but maybe you don’t know much about cannabis packaging or marketing. Or maybe you just don’t have the time to create, execute, and measure a solid cannabis brand strategy. Partnering with an established, dedicated cannabis packaging company can help you build and run the campaign of your dreams.
An important first step is to take a look at any cannabis packaging you’ve already started and identify opportunities for growth and improvement. That’s where we fit in. We’re marketers and cannabis industry lovers who are excited to take your green business to the next level.
Here are five reasons to have a professional cannabis packaging company assess your branding and marketing strategy:
1. You Have Questions about Cannabis Packaging
What do I need to include on my cannabis products’ packaging? What types of styles best appeal to our target audience? What colors and fonts are currently trending? What is something new that we can bring to the table? Any of these inquiries sound familiar? You know more about your company and product than anyone, so cannabis packaging & marketing should be easy, right? That’s what we’re here for.
The 4Blooms.Guru team is composed of experts in advanced design, compliant packaging requirements, aesthetic principles, and more. There’s nothing we love more than answering your packaging questions and helping you make your brand stand out in the cannabis market.
2. You Need a Novel Approach
You know how when you’ve been working super hard on a project, it’s best to take a break and walk away and give it another look with fresh eyes? Well, 4Blooms.Guru is your fresh eyes. We’ll analyze your marketing, branding, and packaging and work with you to build a custom branding strategy that gets results (check out our APEX Branding Workshop for more on this).
Our team has spent more than 16,000 hours working together crafting packaging strategies and running campaigns for a variety of cannabis clients. Since every client has different needs, we’ve seen and done it all.
Together we can help you build your company’s brand, get found, be seen, and grow sales.
Does your packaging set your brand apart and make your it memorable?
3. You Don’t Have the Time
Cannabis packaging and design is a process made of many moving parts, and it’s hard for any one person to keep up. We don’t need to tell you that envisioning a cannabis brand logo, drafting out your messaging, and implementing it all is a lengthy process. And that doesn’t even begin to consider all the time it takes to keep up with the ever-changing world of cannabis packaging compliance requirements.
We are a cannabis packaging company that’s ready to jump in! Here’s how we can work together to build your campaign from start to finish:
- Establish a strong brand-building strategy
- Flesh out your brand and messaging
- Apply best market research practices
- Grow your audience online and through various channels
- Get more people to buy your products
As your dedicated cannabis packaging company, we’ll give you a solid plan and support you every step of the way from execution to analysis.
4. You Want Cutting Edge Cannabis Packaging Design
Sales are growing, your cannabis company is starting to build some buzz, and it’s time to expand your business. That’s great! One problem: You may need to adjust your product line, branding, messaging, and packaging. Pivoting or rebranding can occupy time that many cannabusinesses just don’t have.
Hiring a professional cannabis packaging company gives you everything you need to scale your enterprise. You won’t have to train or hire new people, and we don’t need a learning curve. That frees you up to do what it is that you do best: Making great cannabis products.
5. You Want to Know Your Cannabis Packaging Company is the Right Fit
Hiring a cannabis packaging company and marketing agency can be a major decision and investment. You want to make sure the agency team is knowledgeable about your background, your ideal customers, and your needs.
Think of a packaging assessment as an interview and ask yourself a few questions:
- Does the cannabis marketing agency understand my brand and vision?
- How well does the cannabis packaging company communicate?
- Do they understand the art and science behind your product?
- Do they know how to market to the right group?
- What experience have they racked up?
- How does the packaging company measure success?
These inquiries will give you a taste of what it’s like to work with a cannabis packaging agency, and whether they can help you take your marketing to the next level.
Work with a Professional Cannabis Packaging Company
At 4Blooms.Guru. we’re passionate about marketing and packaging cannabis products correctly and in style. Get in touch with us to see how we can help you grow your cannabis business!