Brand Architecture: The Difference Between a Good Brand and a Great Brand

Most brands have yet to discover their own voice and lack formal brand architecture. Without a unique, recognizable branding approach, your products and services will get lost in the crowd, no matter how excellent they may be.

The problem we’ve observed is that many companies are struggling to find their own voice and can’t clearly communicate their mission, products, and services — both visually and through words. As a consequence, they’re wasting time and money executing marketing campaigns that aren’t effective because their marketing isn’t built on a foundation of clear vision. This is where the APEX Branding Workshop can benefit such companies.

What is the APEX Branding Workshop?

4Blooms.Guru’s APEX Branding Workshop is a fully customized, proprietary half-day workshop. We guide you through a tailor-crafted workshop to identify your origin story and purpose, to help you find and refine the message that resonates with your audience.

From this workshop, arrive at the truth: Why does your brand exist, and why should I care? You know yourself and your company best; what we do is help you identify the deep underlying reasons that inspired you to create your company to begin with. Based on the outcome of the branding workshop, we’ll craft a campaign and articulate clearly why people should be a customer and advocate of your company.

What Will You Get?

Through the use of highly-targeted questions and our custom method for brainstorming, we lead you through an exciting process of self-discovery, reflection, and analysis.

You Will Be Able To Answer:

  • What is your company’s purpose?

  • What does your brand stand for?

  • What is your Origin Story?

  • Who are your ideal buyers?

  • Who is competing in your space?

  • What sets you apart?

  • What are the benefits of buying from you?

Items You Will Receive:

  • One word to encapsulate your vision

  • One promise for you to fulfill on for your customers

  • One Origin Story that is unique to your company

  • One voice that permeates all your efforts

  • Two personas to describe your ideal audience types

  • Three benefits associated with your products and services

  • Three features of your products and services to emphasize

  • Three points-of-differentiation that make you stand out from competitors

Once all of the key brand architecture pieces are all in place and ready to go, we’re in a much better place to craft a smart branding campaign just for you.

Crafted Campaign Concepts: Express Yourself

Using the workshop as a launching point, we’ll dive into a fully customized branding and marketing campaign that covers these crucial main points:

  • Campaign theme
  • Target audience: Where are they? What influences them?
  • Channel distribution (social media, YouTube, etc.)
  • Approach (every marketing campaign needs a clever angle)

It’s your Origin Story that shines through. The campaign is a vehicle for embodying and delivering your unique story, purpose, mission and values. You will remain the same — only more focused, amplified, and energized with new purpose and direction.

Eager to start on your own APEX Branding Workshop?

Schedule your Half-Day Workshop

Who Can Benefit from the APEX Branding Workshop?

All companies can benefit from the APEX Branding Workshop. In particular, the workshop provides exceptional benefits for:

  • Newer brands —  Companies uncertain of how to make an entry in the market
  • Rebranding — Those with an existing customer base, but slow/stalled growth
  • Expansion — Successful brands that want to expand or integrate vertically

A few of the most common branding and marketing issues clients have expressed include:

  • Don’t know their own brand story or how to communicate it
  • Don’t know their ideal target customers or want a different fan base
  • Spending money but ROI is weak
  • Site traffic is acceptable but conversions and sales are underperforming
  • Lacks a clear idea of brand architecture which creates inconsistency

The APEX Branding Workshop addresses these concerns and so much more.

Work Directly with Cannabis Branding Professionals to Develop Your Brand’s Architecture

We’ve seen firsthand how our APEX branding workshop can transform efforts at brand architecture from shy, timid presentations into powerful expressions of mission statements in ways that are creative, engaging, and impactful. This all becomes possible because, through the branding workshop, they rediscovered who they are, what they stand for, and what they can accomplish.

We’d love to work with your brand to develop your voice. You can only get this level of attention and inquiry at 4Blooms.Guru.

“As humans, we’re wired to tell, hear and remember stories. It goes back to our pre-writing cultures. We want to know “who your people are” and how that fits into our closest community of friends, family and beliefs. We look for that which resonates with our own selves. Through the Origin Story, we connect deeply with the customer to make them fans, someone who will repeat your story to others. Now that’s a win.”
– Susan Rust, CEO of 4Blooms.Guru

Schedule Your Half-day APEX Branding Workshop

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